Plumbing for rentals · DFW · Field-service software

Don't buy ServiceTitan. Build the slice a rental plumber needs.

ServiceTitan runs big residential trade shops: about 10,800 customers, each bringing it roughly $89k a year. A plumber serving landlords needs maybe a fifth of it, plus a few rental-specific things it only handles with custom fields. This page sizes it up, explains how rental work really flows (and the Texas license rules that come before any software), and lays out how we build the slice he needs for about $12 a month.

The short answer

  1. License before software. In Texas, plumbing for pay (yes, even a toilet flapper or a clogged drain) needs a state registration and has to run under a Responsible Master Plumber. Day one is an apprentice registration: $15 plus fingerprints. The legal paths →
  2. ServiceTitan is the wrong tool for now. Reported at $245–300 per tech per month on its entry tier, plus $5–15k onboarding and a 12-month contract: roughly $8–19k in year one for a single tech.
  3. Build the rental slice, rent the rest. Manager → property → unit → equipment history, not-to-exceed approvals, tenant self-scheduling, a manager portal, license-aware dispatch. Payments, books and texting are rented from Stripe, QuickBooks and Twilio.
Open the clickable demo one water-heater job, email to paid invoice, in 10 guided steps

What ServiceTitan is

An all-in-one operating system for residential trade contractors: phones, booking, dispatch, a tech app, flat-rate pricing, payments, marketing, payroll and, lately, AI agents. It's a public company (TTAN), and its numbers tell you who it's built for.

Customers
About 10,800 active customers (each billed over $10k a year) and $961M revenue in fiscal 2026: roughly $89k per customer per year.
Pricing
Three tiers (Starter, Essentials, The Works), all "request pricing." Third-party reports: Starter $245–300 per tech per month, Essentials $300–400, The Works $400–500.
Contract
Onboarding $5–15k for small shops (up to $50k+), 12-month minimum, renewal increases of 15–20% reported. Add-ons (phones, marketing, pricebook, fleet, AI voice) are extra.
AI
Atlas, a plain-English assistant (Sept 2025), and Max, an "agentic operating system" for residential trades that the company says roughly doubles a customer's subscription spend.
For rentals
Structurally sound (customer = who pays, location = where the work is, multi-party billing), but not-to-exceed limits and PO numbers are custom fields, and there's no direct feed from AppFolio or Property Meld.

Sources: ServiceTitan 10-K (FY2026) · servicetitan.com/pricing · Projul and FSMCompare price reports (competitor-written; indicative) · ServiceTitan PM docs.

Module by module: what he needs

Each ServiceTitan capability, judged for a one-to-three-person shop whose customers are property managers and landlords. The last group is where rental work needs more than ServiceTitan gives out of the box.

ModuleWhat it does in ServiceTitanFor himHow we'd cover it
Running the job
Customers & locationsCustomer = who pays; location = where the work is; contacts link to both.Day 1Build manager → property → unit → equipment
Scheduling & dispatchDrag-and-drop board, route optimization; Dispatch Pro and Scheduling Pro add-ons.Day 1Build a calendar now, a board at 2+ techs
Technician appPhotos, forms, equipment, invoicing; core features work offline.Day 1Build as an installable web app
Pricebook ProPre-loaded flat-rate catalog with regional price averages and supplier catalogs.With a crewBuild ~30 rental jobs he actually does
Estimates & financingProposals with options; consumer financing.Day 1 estimates
Skip financing
Build estimates are how over-limit approvals work; managers don't finance
Invoices, payments, statementsOnline pay, pay by bank, balance-forward statements in bulk.Day 1Build invoices & statements · Rent Stripe
Customer portalCustomers see invoices and history, accept estimates.Day 1Build the manager portal is the selling point
Memberships & agreementsRecurring services and maintenance plans.With a crewBuild later, as portfolio maintenance plans
Running the office
Phones Pro & AI voice agentCall tracking, transcription, scorecards; 24/7 AI booking billed per call.SkipRent a business-line app; rental work arrives by email and portal, not phone
Marketing ProCampaigns, direct mail, review requests.SkipHis customers are a few dozen managers; a vendor packet does more
ReportingKPI dashboards; advanced reporting only in The Works.With a crewBuild 5 reports: revenue by client, days-to-pay, callbacks, no-access trips, jobs/day
Payroll & timesheetsPayroll, commissions, GPS-checked timesheets.With a crewRent QuickBooks Payroll; export timesheets
Inventory & purchasingPurchase orders, parts tracking, bill scanning.With a crewBuild a van-stock list later
Fleet ProGPS tracking and vehicle maintenance.SkipA location stamp on "arrived" covers what managers ask
Accounting syncQuickBooks Online/Desktop, Sage Intacct, Xero.Day 1Rent QuickBooks Online; we push invoices and payments
Atlas & Max (AI)AI assistant and agents across the business.SkipOur AI does one job, reading messy work orders; code decides
Rental-specific: where ServiceTitan is thin
Not-to-exceed limitsA custom field shown to techs.Core gapBuild a hard gate with a recorded approval
Manager's WO# / PO#A custom field.Core gapBuild required per client, printed on every invoice
Intake from AppFolio / Property MeldNo direct feed found (same for Jobber and Housecall Pro): every job is retyped.Core gapBuild email intake: template parsers, then AI
Tenant ≠ who paysTenant split billing, switched on by support.Day 1Build resident on the unit; scheduling link by text
Equipment across a portfolioEquipment records per location.Day 1Build the portfolio view that sells replacement plans
License-aware dispatchNot found.Texas-specificBuild each worker's TSBPE credential gates which jobs they can take

Capabilities from servicetitan.com/features, Pro add-ons and the ServiceTitan help center, checked October 2026.

If he'd rather buy than build

Small-shop tools publish their prices and handle "one manager, many properties" reasonably well. None has a built-in not-to-exceed field, and none takes work orders straight from AppFolio or Property Meld.

ToolPublished price / monthQuickBooksRental fit
Housecall ProBasic $59 · Essentials $149 (5 users) · MAX $299 (8 users), billed yearlyEssentials+Parent/child billing (unit notified, manager invoiced). Editing offline not supported.
KickservStart $60 (5 users) · Run $119 (10 users) · Scale $199; 20% off yearlyAll plansCheapest; connects to your own Stripe account. Thin feature set.
JobberCore $29 (1 user) · Connect $99 · Grow $149, billed yearly; extra users $29Connect+Properties under a client; PO as a custom field; ACH at 1%.
Service FusionStarter $208 · Plus $325 · Pro $533, unlimited usersYesBuilt-in PO# field; customer portal only on Pro.
WorkizNot published (third-party: ~$225–325)Standard+Built-in phone and AI answering, at extra cost.
ServiceTitanNot published (reported $245–500 per tech) + onboardingYesStrongest manager model; limits and PO as custom fields.

Prices from each vendor's pricing page, checked 2026-10-05, except where marked third-party: Housecall Pro · Kickserv · Jobber · Service Fusion · Workiz (third-party). Whichever he picks, get data-export rights in writing.

What it costs over time

Software cost, not counting QuickBooks or card fees (he pays those either way)

Change the crew size and horizon. ServiceTitan is shown as a range because its prices are only reported, not published.

techs
years
ServiceTitanStarter + onboarding
Housecall ProEssentials
KickservRun, billed yearly
Built in-houseCloudflare + AI + texting

In-house also costs about 140 hours of building across Phases 1–2, plus a few hours a month of upkeep. That's the real price; the hosting is a rounding error.

Built for planning, not as legal or tax advice. Prices and rules as of October 2026; check the linked sources before signing anything.